Abstract
Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role. When we choose or buy a commodity, our choice has a profound emotional dimension. We are social beings, we are influenced by others opinions, we have our opinions and we like to bargain for everything. This paper proposes a novel model, based on dimensional models of emotion, able to capture and interpret the customer emotional knowledge. © 2008 Springer-Verlag Berlin Heidelberg.
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Jascanu, N., Jascanu, V., & Bumbaru, S. (2008). Toward emotional e-commerce: The customer agent. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5177 LNAI, pp. 202–209). Springer Verlag. https://doi.org/10.1007/978-3-540-85563-7_30
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