As previously discussed, the original approach to strategic planning, a new strategy was chosen to match the historical strengths of the firm. In a discontinuous environment, historical strength by definition becomes future weaknesses. It is necessary therefore to replace the strengths/weakness concept by a more general concept of organizational capability.
CITATION STYLE
Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2019). Concept of Organizational Capability. In Implanting Strategic Management (pp. 93–104). Springer International Publishing. https://doi.org/10.1007/978-3-319-99599-1_7
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