Abstract
Database Marketing (DBM) refers to the use of database technology for supporting marketing activities. In this paper, an architecture for DBM systems is proposed. This architecture was implemented using HEROS - a Heterogeneous Database Management System as integration middleware. Also, a DBM metamodel is presented in order to improve the development of DBM systems. This metamodel arises from the main characteristics of marketing activities and basic concepts of Data Warehouse technology. A systematic method for using the proposed DBM architecture is presented through an example that shows the architecture's functionality.
Cite
CITATION STYLE
Siqueira, S. W. M., e Silva, D. de S., Uchôa, E. M. A., Braz, M. H. L. B., & Melo, R. N. (2001). An architecture for database marketing systems. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 2113, pp. 131–141). Springer Verlag. https://doi.org/10.1007/3-540-44759-8_15
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
