This chapter focuses on the luxury fashion sector, introducing its characteristic business models and presenting the management of creative processes oriented to develop a strong brand strategy through a coherent stylistic identity.
CITATION STYLE
Bertola, P., Colombi, C., & Vacca, F. (2017). Managing the Creative Process. In Palgrave Advances in Luxury (pp. 159–188). Springer Nature. https://doi.org/10.1007/978-3-319-41727-1_10
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