Hedonic design. Contributing factors in generating emotional ties. the shape as a contributing factor in generating a hedonic design

Abstract

One of the objectives we are pursuing is to create competition and innovation by creating competitive products with the aim of winning the praise of contemporary consumers. Thus, we are bounded to identify those factors that generate emotional ties with the consumer through an analysis of successful products as first step in the research and narrow interviews with university students according to INEGI (Estadísticas a propósito del día mundial de internet, 2016, [1]), in controlled environments. We are using the word shape as one of the most important factors; as one of first-impacts in the subject-object interaction process. Furthermore we propose that the material objects of a culture capable of generating emotional ties will be referred to as hedonic design indicating a difference in the way contemporary design is conceived (Gil in Paradigmas del diseño en la hipermodernidad. 1er Foro de Diseño: Pedagogía y Conocimiento, 2014 [2]).