In defense of directed change: A viable approach in the rhythm of change

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Abstract

Although participation is the preferred approach to managing organizational change, directing people toward a focused objective can be effective and efficient. The paper describes examples of effective and ineffective applications of directed change, exploring how a rhythm of organizational change involving different change approaches creates a foundation for successful change.

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APA

Kerber, K. W., & Buono, A. F. (2018). In defense of directed change: A viable approach in the rhythm of change. In 78th Annual Meeting of the Academy of Management, AOM 2018. Academy of Management. https://doi.org/10.5465/AMBPP.2018.48

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