The Impacts of Relationship Property, Co-Production on Service Innovation Performance

Abstract

This study is based on the theories of service Science, value co-creation theory and service innovation, combined with existing literatures to in-depth analyze the service innovation performance. This research draws samples from 161 services enterprises in Pearl River delta, adopting structural equations modeling (SEM), aiming to explore in depth that co-production and innovation orientation have mediating effect and moderating effect between relationship property and service innovation performance. The findings show that relationship property has a positive impact on service innovation performance. Co-production has a moderating effect between relationship property and service innovation performance. Innovation orientation demonstrates partly positive mediating effect toward relationship property and service innovation performance. Implications for research and managerial practices were discussed.