Model UTAUT dalam Memprediksi Minat Penjual/Seller untuk Menggunakan TikTok Shop

  • Affifatusholihah L
  • Lusianingrum F
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Abstract

… TikTok Shop. The population in this study is the unknown number of sellers in the TikTok Shop. … Likewise, the influence of social influence on the seller's intention to use the TikTok Shop …

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APA

Affifatusholihah, L., & Lusianingrum, F. P. W. (2023). Model UTAUT dalam Memprediksi Minat Penjual/Seller untuk Menggunakan TikTok Shop. Sains: Jurnal Manajemen Dan Bisnis, 15(2), 261. https://doi.org/10.35448/jmb.v15i2.20028

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