The category effect in visual search depends on physical rather than conceptual differences

Abstract

Is a target letter (digit) more readily detected in a digit (letter) background because of conceptual-level differences between letters and digits or because of physical-level differences? When letters and digits were matched on physical features, both for the target set and the background set, no letter vs. digit category effect was found. With physical differences eliminated, search was faster and more accurate for letter than for digit targets and distractors, presumably because of the greater familiarity of letters. Presenting the same characters in normal and mirrorreversed orientation, which also minimized featural differences between categories, produced only a small normal vs. reversed category effect. In a normal background, a reversed target lost much more from its unfamiliarity than it gained from mismatching the background. The present results indicate that the category effect vanishes when only conceptual level differences are present. © 1984 Psychonomic Society, Inc.