Generating predictive movie recommendations from trust in social networks

Abstract

Social networks are growing in number and size, with hundreds of millions of user accounts among them. One added benefit of these networks is that they allow users to encode more information about their relationships than just stating who they know. In this work, we are particularly interested in trust relationships, and how they can be used in designing interfaces. In this paper, we present FilmTrust, a website that uses trust in web-based social networks to create predictive movie recommendations. Using the FilmTrust system as a foundation, we show that these recommendations are more accurate than other techniques when the user's opinions about a film are divergent from the average. We discuss this technique both as an application of social network analysis, as well as how it suggests other analyses that can be performed to help improve collaborative filtering algorithms of all types. © Springer-Verlag Berlin Heidelberg 2006.