Abstract
This research paper focuses on factors which affect the continued use of social media technology. Using the Technology Acceptance Model, the Theory of Reasoned Action and the Theory of Planned Behavior, a research model was constructed which focused on a set of core constructs, including Perceived Usefulness, Social Norms, Self-Efficacy, and Attitudes and their overall impact on users Continuous Intent to Use social media technologies. Results will be shared with conference participants. © 2014 Springer International Publishing.
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CITATION STYLE
Loiacono, E. T., & McCoy, S. (2014). Factors affecting continued use of social media. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8527 LNCS, pp. 206–213). Springer Verlag. https://doi.org/10.1007/978-3-319-07293-7_20
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