Teoría de la Comunicación Estratégica Enactiva e Investigación Enactiva en Comunicación: aportes desde Latinoamérica a la democratización de la vida cotidiana

Abstract

This article addresses the theory of Active Strategic Communication (CEE) and its methodological correlation, the Active Research in Communication (EC) (Massoni, 2003; 2016) as objects of a systematic theoretical research. Points out distinctive nodes that propose a meta-perspective theoretical methodological in respect of the problematization of the field studies. Proposes a specificity epistemological and ontological for communication defining it as a discipline and, at the same time, as a meta-perspective inter and transdisciplinary in the framework of the science of articulation. The project looks to improve the definitions and provide technique guides, tools and instruments of IEC, including recommendations for its application, recovering the systematization of the experiences of CEE examined. Pretends optimize the process of designing of strategies of communication like fluid algorithm that can deploy around diverse situations, as a contribution to democratization of everyday life in societies. (English) [ABSTRACT FROM AUTHOR]