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Steigerung der Patientencompliance – Empirische Erkenntnisse der Marketingforschung

  • Bauer H
  • Bergner K
  • Hölzing J
Springer Fachmedien Wiesbaden, (2012), 375-387
DOI: 10.1007/978-3-8349-4035-3_27
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Bauer, H. H., Bergner, K. N., & Hölzing, J. A. (2012). Steigerung der Patientencompliance – Empirische Erkenntnisse der Marketingforschung. In Angewandtes Gesundheitsmarketing (pp. 375–387). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4035-3_27

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