World consumption of fruit juices, nectars, and still drinks

Abstract

In 2009, the world consumed 117.7 billion gallons of industrialized still drinks. Of the total volume, 77% were consumed in 40 countries, with 23.5 million liters in the juice category, 17 million in the nectar category, 42 million in the category of still drinks, and 35 million in the category of powdered and concentrated juices. In the period from 2003 to 2009, the consumed volume of fruit-based beverages increased by 30.2%. However, since much of this growth came from increased consumption in lower social classes in emerging countries, the increase in the sales volume occurred primarily in the categories of nectars and still drinks, and therefore does not reflect an increased demand for orange juice at 66{\textdegree} Brix, because these are categories of beverages that are diluted in water instead of 100% juice (Graph 37)