Social management for people later age in service sector: status and prospects

Abstract

The purpose of this paper is to identify the features of the formation and functioning of the social services market for the elderly. Using the example of Nizhny Novgorod region and statistical data analysis, the assessment of the sphere of social services for late-age citizens was given, the problems of social assistance system functioning were identified, solutions were proposed. Results showed that the inconsistency of actions of social assistance structures at different levels, the separation of support measures, the lack of special status for family and relatives require to streamline the interaction of existing market participants and promote the emergence of new ones.