User’s Self-Expression in Augmented Reality: An Abstract

Abstract

This empirical study attempts to understand how augmented reality (AR) empowers the users to express themselves by using it. This study developed and tested a conceptual model that explained how augmented reality influences user satisfaction through identification. To test the hypotheses, a lab experiment of 99 college students was used. The results demonstrated that augmented reality significantly influenced identification, which in turn impacted on user satisfaction and purchase intention.