Developing organisational vision in general practice

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Abstract

Vision is a fashionable but ill defined term in management circles. Nevertheless, it embodies a significant concept related to guiding an organisation from present realities, through opportunities and hazards, to a viable future. Until recently a typical general practice could assume a stable external environment, but now it is caught up in the uncertainties stemming from the NHS reforms. For such a practice to undertake effective strategic planning it will have to develop a vision connecting the present with aspirations for the future. While vision is usually considered to be an individual talent, it is possible to develop a collective organisational vision within a general practice, and the small size of general practices makes this relatively easy. The vision needs to be broad; it needs to be continuous; and its capacity to predict the future needs to be monitored.

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CITATION STYLE

APA

Al-Shehri, A., Stanley, I., & Thomas, P. (1993). Developing organisational vision in general practice. British Medical Journal, 307(6896), 101–103. https://doi.org/10.1136/bmj.307.6896.101

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