THE FUTURE OF CONSUMER EXPERIENCE IN A SCIENCE AND TECHNOLOGY PARK – SPACES TO INTERACT

Abstract

One of the most important value assigned to an innovation environmental is the dynamic of the network and its interaction. Concerned about that, Tecnosinos' startups were invited to evaluate and discuss the interaction and communication of the ecosystem in a Design Thinking workshop. The workshop feedback was crucial for Tecnosinos review its strategy and immediately work on the needs appointed. After the event a group actions were address considering three main approaches: communication efforts, event promotion and physical structure. Through a survey to evaluate these approaches, the startups were questioned about the expectation that entrepreneurs had before entering the Park and the experiences they had after joining the Park. As a result, the Parks have the opportunity to play the role of involving and moving the actors to a qualified interaction through its network. Tecnosinos is building, together with the startups and other actors of the ecosystem, a new consumer experience in services. (English) [ABSTRACT FROM AUTHOR]