Abstract
W e have all seen it. A customer walks in, not looking casually or really browsing, but focused, with smartphone ready. Not seeking help on the floor, but moving directly toward a particular section in the store. He or she may respond to a salesperson's attempt to engage …
Cite
CITATION STYLE
APA
Bachrach, D. G., Ogilvie, J., Rapp, A., & Calamusa, J. (2016). Introduction: What Is Showrooming? In More Than a Showroom (pp. 1–16). Palgrave Macmillan US. https://doi.org/10.1057/9781137551894_1
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