Studies on method for measuring human feelings

Abstract

In this paper it is studied how to measure human feelings. Since human feelings are not simple and very complicated and it is not easy to evaluate them. Generally human feelings are considered nonlinear and methods for paired comparison are useful to deal with nonlinear problems. For the reason it is studied how to use paired comparison for measuring human feelings. Among many methods for paired comparison Case V of Thurston's method is perceived. For the measurement obtained by Case V of Thurston's method for paired comparison is useful because the units of the measurement are the standard deviations of the standard normal distributions Here it is discussed to measure human feelings using paired comparison. © Springer-Verlag Berlin Heidelberg 2005.