Gender Differences in the Influence of Interaction with Product Information on Selection Results

Abstract

The authors have investigated the influence of interaction with product information on selection results in product purchase. In this study, the target products are watches, we investigated how selection results of commodities change according to the presentation order of commodity attributes and compare the result between males and females. As a result, the authors found that females tend to have a different tendency for selection results by interaction with product information than male. Furthermore, as for the patterns that are easy to select, both males and females responded that the pattern that has price at the last is easy to select.