Managing reputational risk - From theory to practice

Abstract

Reputation is the main asset of any organisation and managing reputation is therefore one of the major tasks of executives and board members. Future uncertainties may be both threats and opportunities depending on how decisions are made and stakeholders involved in an information consultation process to develop their trust in the future of the organisation and their understanding of its contribution to the sustainable development of the society so that the organisation establishes and reinforces its social licence to operate. © 2009 Springer-Verlag Berlin Heidelberg.