Heterogeneous Actor and Everyday Life as Key Concepts of Evergetics

Abstract

Is considered the role of the concepts of “heterogeneous actor” and “everyday life” in the making of Evergetics—postnonclassical science on management processes in the society, which, in contrast to the classical management science, doesn’t separate the subject from the object, but, quite the contrary, proceeds from their superposition and takes into account the correlation of knowledge about the object (a situation in the social life) with individual features of the subjects, i.e. heterogeneous actors performing not only cognitive, but also communicative and activity-related functions to control the situation. Each actor exists simultaneously in two worlds: in the life world (everyday life) and in the system worlds, where the man-actor turns into a depersonalized “element” of the system, interacting with other “elements” by the established rules. During the negotiations in everyday life, focused on finding a way to settle the situation which should satisfy everybody, heterogeneous actors, acting as “practicing social theorists” or “ordinary sociologists”, have to reach a mutual understanding and consensus on the choice of value priorities that will provide an opportunity to formulate the objectives, criteria, restrictions and, ultimately, the problems demanding their solution in the formally organized system world, which is studied by classical science. Therefore, the Evergetics, returning the language of science in everyday life, is created as a value-oriented science that answers the question “what for to do?” and “what to do”, while the traditional management science seeks to answer the question “how it should be done? (in the best way, whenever possible)”. So, the Evergetics doesn’t conflict with the classical management science, but is its necessary complement corresponding to postnonclassical stage of the science’s development.