Small Towns and Mass Society

Abstract

Community action is always societal action and all organizational behavior is always both local and national. Community movements and local organizations are shaped by mass cultural and political movements and by large-scale social events. Local people respond in their own personal way to these things and in a fashion that fits the context of local life. In this way life in small towns and in any community is always a manifestation of mass society (Vidich and Bensman, 1968).