Development Strategy for the Special Interest of Sustainable Tourism Object of Palembang

Abstract

Special interest tourism objects are one of the leading sectors developed in Palembang. But the realization was not optimal, especially the management and sustainable service. The research aims to formulate sustainable development strategies for special interest tourism. This research was a case study focused on special interest attractions AL-Quran Al-Akbar. Data is collected by in-depth interviews involving managers, users and the government. Data processing and analysis uses qualitative models from miles and hubberman and the formulation of development strategies was assessed using the SWOT analysis. The development strategies of special interest tourism objects were a) complementing and improving tourism facilities and infrastructure through iconic, instagramable and tripadvisor according to the digital trend, b) increasing human resources based on digital creative economy, c) increasing collaboration between government and management in tourism development through sales mission, festival / event and famtrip.