African-American Consumer Attitudes Toward Domestic and Foreign-Made Products.

Abstract

Thethirtytwo-millionAfiican-Americans in the United States make up approximately 12 percent of the population with a $400 billion buying power (Hudson, 1996). They purchase nearly 12 percent of all new cars, especially imports (Berry, 1991), consumer electronics (TV s, V CRs, and stereo systems) and fashion accessories (clothing, shoes, purses, and handbags).