African-American Consumer Attitudes Toward Domestic and Foreign-Made Products.

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Abstract

Thethirtytwo-millionAfiican-Americans in the United States make up approximately 12 percent of the population with a $400 billion buying power (Hudson, 1996). They purchase nearly 12 percent of all new cars, especially imports (Berry, 1991), consumer electronics (TV s, V CRs, and stereo systems) and fashion accessories (clothing, shoes, purses, and handbags).

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APA

Ede, F. O., & Panigrahi, B. (2015). African-American Consumer Attitudes Toward Domestic and Foreign-Made Products. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 159). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_40

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