Mass Customization in the Building and Construction Industry

Abstract

Recent research shows that the productivity in the Danish construction industry has only doubled since 1966, which is significantly less compared to other sectors in Denmark. However, increasing industrialization has achieved results in other industries in Denmark in terms of increasing productivity. This chapter answers how a number of companies within the construction industry consider themselves compared to their competitors and how they see the market demands customized products and, furthermore, how it affects their capabilities and viewpoints regarding harvesting of advantages related to utilizing of mass customization. This research is based on a questionnaire involving a number of Danish companies in the building and construction industry to determine the prerequisites and viewpoint for utilizing the advantages inherent in the use of mass customization.