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Book Chapter

The Psychology of Consumer Privacy

  • Palmatier R
  • Martin. K
Springer International Publishing, (2019), 21-41
DOI: 10.1007/978-3-030-03724-6_2
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Abstract

… a nuanced perspective of consumer psychology in a time of … , relative to more detailed personality or experience profiles. … understanding and addressing consumers’ needs, assuming …

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APA

Palmatier, Robert. W., & Martin., Kelly. D. (2019). The Psychology of Consumer Privacy. In The Intelligent Marketer’s Guide to Data Privacy (pp. 21–41). Springer International Publishing. https://doi.org/10.1007/978-3-030-03724-6_2

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