The Perceived Value of Celebrity Chef Endorsement Toward Consumer Purchase Intention on Food Products

Hussin, S., Talhah, H. F., Rozekhi, N. A., & Hashim, R. (2016). The Perceived Value of Celebrity Chef Endorsement Toward Consumer Purchase Intention on Food Products. In Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014) (pp. 923–931). Springer Singapore. https://doi.org/10.1007/978-981-10-1458-1_83