KESAHAN KONSTRUK ITEM KAJIAN EMOSI KOMUNIKATOR, DAN BUDI BAHASA KOMUNIKASI MEDIA SOSIAL DALAM KALANGAN REMAJA

Abstract

This research paper is a quantitative exploration of adolescent communication in social media. The researcher studied the emotional variables of communicators and ‘Budi Bahasa’ as an important component after exploring previous studies, further, it was adapted in the context of adolescents in Malaysia with different views of politeness. Related issues such as manners while interacting on social media is an interesting part to be discussed. Apart from that, the study also explores the emotional level of adolescents during communication on social media. For the purpose of this paper, the researcher had conducted the items’ validity test for two variables through factor analysis ‘Dimension Reduction’ by using Statistical Package for Social Sciences (SPSS). All items used in both Kaiser-Meyer-Olkin (KMO) and Bartlett test of sphericity values ​​were above .6 with significant values ​​less than .05.   Keywords: Manners; Budi Bahasa; communicator’ emotions; construct validity; adolescent communication.