Judgement and Decision Making across Cultures

Abstract

This paper reviews research outlining cross-cultural differences in judgement and decision making. As the majority of research in this area is directed on the differences between Asian and Western cultures, this review mainly focuses on the juxtaposition between these two cultures. Specifically, the authors outline the differences in probability judgements and confidence, risk perception, risk taking behaviours, consumer behaviour, and business and economic judgments and decisions. This review reveals that while judgement and decision making differs markedly between Asian and Western cultures, significant differences also exist within these cultures. The paper also suggests directions for future research in the area of cross-cultural judgement and decision making in order to garner a greater understanding of this subject.