Inbound Marketing Strategy: Marketing Concept To Increase Sales of Small and Medium Enterprises (SMEs) Products in Indonesia

Abstract

This article aims to overview Small and Medium Enterprises (SMEs) to adopt the concept of inbound marketing to be applied to their business. Article writing is obtained by studying literature from a variety of reputable and reliable sources. The literature study results found there are four phases in applying the concept of inbound marketing, namely Attracting visitors, Converting visitors to leads, Closing Sales, and Reconverting customers to loyal lifelong customers and brand promoters that are all possible to be applied by all SMEs. The hope of writing this article is that more SMEs will be able to quickly adopt the concept of inbound marketing that will make the marketing of SMEs products more effective and efficient, especially during the Covid19 pandemic.