The Efficiency of Channels of Distribution in a Developing Society: The Case of Nigerian Distributive Sector

Abstract

This study presents the results of an investigation on the effects of liberalization of trade channels on marketing activities in Nigeria. The study was based on a survey of the distributive trade sector of the Nigerian economy conducted in two commercial cities in Nigeria. The purpose was to evaluate the role of marketing in the development process in Nigeria, and also to examine the future role of marketing in developing countries, especially sub-sahara countries, as they enter another decade in search of solutions to their economic problems.