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Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi

  • Hassan M
International Journal of Experiential Learning & Case Studies (2018) 3(2)
DOI: 10.22555/ijelcs.v3i2.2388
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Abstract

… Nowadays, brand equity is one of the possible ways through that customers can discriminate one brand among others. By providing better brand perceptions, the companies could have …

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APA

Hassan, M. (2018). Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi. International Journal of Experiential Learning & Case Studies, 3(2). https://doi.org/10.22555/ijelcs.v3i2.2388

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