Digitalization of Creative Economy: Formation of Village Owned Enterprises (BUMDes) of the Wirokerten Village Based on the Potentials of the Village

Abstract

Abstract. Village-owned enterprises (BUMDes) are institutions that play an important role in village economic growth and whose presence can accommodate and encourage local economic development. The purpose of this article is to describe the development of the economic potential of the Wirokerten Village community through the establishment of BUMDes Wirajaya Makmur. There are four stages to implementing this program: the preparatory stage, the implementation stage, the monitoring and evaluation stage, and the follow-up plan. In the preparatory stage, observations were made that showed that BUMDes Kalurahan Wirokerten had not yet been formed as an accommodation for MSME development and conventional methods were still being applied in marketing their products. The implementation stage resulted in the formation of BUMDes Wirajaya Makmur as an accommodator and driver of development in the economic sector, especially MSMEs, the creation of the BUMDes Wirajaya Makmur logo, and the conduct of training to increase the capacity of BUMDes Wirajaya Makmur officials. This program can contribute to developing the economy of Wirokerten Village, especially in the MSME sector, so it is hoped that it will be able to improve the standard of living of the surrounding community.