A Capability-Driven Turnaround Strategy For The Current Economic Environment

Abstract

Many Businesses were prompted to reevaluate their products and servicesas a result of the recent economic downturn. Changes were made to their businessmodels to realign capabilities and performance in some cases. Businesses need toprovide better products and faster services while faced with more discerning customers,emerging markets, and dynamic regulatory environments. In a turnaroundsituation, businesses need to reinvent strategies and position themselves to meetshort-term goals, while functioning in a competitive landscape for the long-term.The capability-driven model leverages core business and operating capabilities tooptimize the entire value chain; innovation and Corporate Social Responsibilitiesare integrated carefully for long-term sustainability. The proposed framework isbased on careful studies of companies that returned to profitability from a failingsituation.