The next step: Simplifying DAM

Abstract

After almost 20 years, DAM still awaits its mass-market adoption. Two factors are now challenging the stand-alone DAM business: the enterprise content management (ECM) approach to orchestrate the data from all business applications, and Microsoft's recent SharePoint release in particular. DAM systems adopting the likely success of ECM might finally see broader market penetration and stand the chance to become a core component of the overall Enterprise IT Infrastructure. This paper looks at the impact of SharePoint on DAM and the resulting opportunities. The workflow technology SharePoint offers and the capability to efficiently integrate DAM with major line of business applications, or other specific technology components, indicate vast potential to increase the effect of DAM. DAM business is likely to change and customers might soon be able to select DAM components instead of locking themselves into the corner of a single DAM vendor.Journal of Digital Asset Management (2007) 3, 150–1)