Shortages are unprecedented in the experience of most sales managers and magnify a new set of issues. The general question is: “What sales strategy and tactics are appropriate under conditions of tight supply?” The subissues entail determining what adjustments must be made in selling-buying relationships to achieve objectives.
CITATION STYLE
Grikscheit, G. M. (2016). How do you Sell when there is Nothing to Sell? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 183–187). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_44
Mendeley helps you to discover research relevant for your work.