Becoming friends on online social networking services

Abstract

The internet has become an effective tool in communication, and SNS (Social Networking Service), such as Facebook or Twitter, that allows anyone to disclose a variety of specific personal information. The purpose of the present study is to identify which profile factors provided SNS users (or viewers) with a positive first impression. Results from study 1, the three factors - basic information, profile picture and interests - were derived according to priority. In study 2, we established three major profile factors extracted from surveys that are crucial factors in SNS settings. We can assumed that more self-disclosure SNS users have the more socially attractive they will be by viewers. © 2011 Springer-Verlag.