What are you waiting for? – perceived barriers to the adoption of fitness-applications and wearables

Abstract

To get a better insight into perceived barriers and motives to use fitness apps and wearables, a mixed-method study-design, consisting of both a qualitative and a quantitative part, has been used. In an online questionnaire answered by N = 166 participants, the perceived usefulness of fitness-apps as well as perceived benefits and barriers were evaluated. Additional factors such as experience with such apps and wearables, technical self-efficacy, and privacy concerns were also taken into account. Results show that fitness apps and wearables are met with approval. They are deemed useful and provide necessary information to start or keep a healthy lifestyle. Demographic variables also had an impact on the intention to use such devices. One of the biggest barriers seems to be the concern for one’s privacy, the collected data seen as rather sensitive. Also, the additional use of a wearable changes the perception and intention to use a fitness app.