Arte audiovisual como testimonio de las migraciones estratégicas y conceptuales entre la televisión e Internet en la cultura de la convergencia

Abstract

The present paper endeavours to reflect upon certain changes in the communicative strategies used in television and the Internet, which have a direct effect on society (participation, editing, restructuring the areas of emission and reception, sharing and so on) by means of audio-visual artistic production. This has achieved not only the absorption of continued technological innovation, but it has also put forward new ways of communicating that have been adopted in these media later on. To this end, it has been developed a fieldwork in which they have been selected and critically analysed a series of artworks that reflect the strategic, social, communicative and conceptual evolution -sometimes parallel and sometimes tangential- of the media concerned (television and Internet), up to the current horizon of the new multi-screen technologies. According to José Luis Brea, these technologies are based on an Internet considered "televisionish" and on a television that can also be described as "internetish". We understand, then, this artistic praxis as a reliable witness -and in some particular cases even an agent of change- with regards to the events that have left a mark in the subsequent development of mass media.