Abstract
More than one billion people use WhatsApp nowadays, out of which 70% uses it daily. In this scenario, this study seeks modelling the variables that influence the intention to use WhatsApp. To this end, 579 surveys based on the Unified Theory of Acceptance and Use of Technology are conducted. The descriptive results show that individuals use WhatsApp mainly motivated by leisure. In this sense, according to the SEM, the variable with greatest influence on behavioral Intention is hedonic motivation, followed by social influence, performance expectancy and effort expectancy. These results indicate that people use WhatsApp principally because it is fun, enjoyable, very entertaining, something more inherent to an entertainment application than to a messaging application.
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Fernández Robin, C., McCoy, S., & Yáñez, D. (2017). Whatsapp. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 10283 LNCS, pp. 82–90). Springer Verlag. https://doi.org/10.1007/978-3-319-58562-8_7
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