Consumer Choice of Information Processing Strategies in Disposition Decisions

Abstract

Information processing strategies were investigated in a product disposition context. One hundred subjects participated in an experiment designed to test the effect of predecisional perceived risk and the functional condition of the product on the type of processing strategy selected. No significant effect of the two independent variables was reported; however, a significant number of subjects selected a lexicographic strategy. The results suggest that consumers disposing of durable goods tend to focus on the financial benefits or costs that accompany different disposal alternatives.