Travellers’ Intended Future Trip Arrangement Strategies for Things to Do During a Trip: Implications for Travel Distribution

Abstract

Travel distribution is in constant change and has emerged into a complex structure. The emergence of a hybrid era of three screens—computer, tablet and smartphone—is further driving the change. Many travellers are nowadays connected to the Internet in all stages of the traveller life cycle. The activity and attraction sector of the travel and tourism market sets a focus primarily on at destination distribution and therefore the emergence of intelligent and context- aware mobile services and new intermediates with a heavy focus on mobile strategies may indeed change the distribution of these types of travel services. The aim of this paper is to investigate travellers’ intended future trip arrangement strategies for things to do during a trip and to discuss the implication this may have for travel distribution.