The Leader Company's innovation strategy and its role within the aerospace industry in Sao Jose dos Campos - Brazil

Abstract

This paper analyzes the strategic innovation of a real company, which will be called "The Leader Company" for reasons of privacy and fairness, and verifies its performance in the aerospace industry in Sao Jose dos Campos - SP, particularly Avibras Aerospace SA, the Command for Aerospace Technology (DCTA), the Brazilian Aeronautics Enterprise SA (EMBRAER) and the National Institute for Space Research (INPE). It is concluded that "The Leader Company" constantly reinvents itself and has a strong strategy of corporate acquisitions and partnerships in order to rely on expertise from within and outside the company. It was also concluded that its performance in the aerospace industry in Sao Jose dos Campos is very early, and also the use of "The Leader Company" solutions in the companies verified, are still underdeveloped, thus, opportunities for "The Leader Company" on those institutions. © Springer-Verlag London 2013.