Introduction: Demystifying Business Architecture

Abstract

Business architecture management is no longer a buzz phrase, it has become reality in many organizations. However, there is still some way ahead to further proliferate the business architecture concept and help grasp its meaning and use. To this end, following the outline of this book’s motivation and specific objectives, this chapter introduces a comprehensive business architecture framework, including business motivation, business model, and business execution as the main constituents. This framework represents this book’s foundation. Finally, this chapter explains the corresponding structure of this book and briefly introduces the individual contributions.