Data is the new oil. The value of personal data has changed marketing strategies and business models based on data analysis. This article analyses whether sets of personal data collected for commercial exploitation can be the subject matter of intellectual property...
CITATION STYLE
Banterle, F. (2018). The Interface Between Data Protection and IP Law: The Case of Trade Secrets and the Database sui generis Right in Marketing Operations, and the Ownership of Raw Data in Big Data Analysis (pp. 411–443). https://doi.org/10.1007/978-3-662-57646-5_16
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