Location Data as Contractual Counter-Performance: A Consumer Perspective on Recent EU Legislation

Abstract

This chapter analyses recent developments in the area of digital consumer law in the EU while focusing on the `data as counter-performance' quandary and its application to location data. The immense technological and economic significance of location data in smart urban spaces renders them a relevant subject for inquiry in the context of ongoing legal efforts to protect consumers who grant permission to use their location data in exchange for digital goods and services.