Divergent and Convergent Collaborative Creativity

Abstract

Past research examining group creativity has focused almost exclusively on the divergent process of ideation. However, we recognize that group innovation is also dependent upon convergent processes such as idea selection and implementation. In the present chapter we review the existing theory and research relevant to both the divergent and convergent processes of effective group innovation. We place particular focus on the ways in which facilitating conditions may impact each innovation phase (divergent and convergent), whether similarly or uniquely. Finally, we present a theoretical model in which we propose various intervening factors that may link productive group ideation to optimal idea selection and implementation.