Study of Creatively Popular Short Videos for Chinese Intangible Cultural Heritage

Abstract

Short video has become one of the most dominant trends in Chinese social media. Nowadays, new media platforms such as TikTok provided new potential for the protection, dissemination, and activation of intangible cultural heritage. It provides a new stage for the Chinese intangible cultural heritage and helps it return to the center of public vision. There are many intangible cultural heritage projects which rely on the expansion of mobile Internet. It creates a new linkage between daily life in a way which the public enjoys seeing and the broad social foundation. The popular short videos on new media platforms will lead to a national trend for promotion of Chinese Intangible Cultural Heritage. Short videos will provide more stages to the old craftsmanship throughout time, as well as allowing inheritors to build cultural confidence.